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EMC Customers Can Choose Any Cloud

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Our leaders have time and time again emphasized a core aspect of the EMC Federation strategy and functioning model: “(we) offer best-of-breed, integrated, technology while preserving customers’ ability to choose…” In this blog, I reflect upon how this strategy applies … Continue reading

The post EMC Customers Can Choose Any Cloud appeared first on Reflections.


Why Marketing Enablement for the Channel?

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In my last blog The Evolution of Enablement, I discussed the role of marketing enablement as a hand-in-glove function to sales and technical enablement.  Today I want to explore what marketing enablement means to the channel and why is it so important in the partner:vendor relationship.

 

Let’s say you’re a sales manager. You want to know that you have the facts and information you need to represent your company and its products accurately and effectively to close a deal. Having the most up-to-date information is critical to your success, but this can be increasingly difficult as the continuous barrage of newsletters, press releases, launch material, competitive intelligence chatter and sheer volume of email make it challenging to keep up.  Add to that, the shift in mobile and cloud technologies that have ushered in the movement to the 3rd platform, the rise to social media in business, and the shift to the new buyer’s journey as we know it; all of this can leave even the most seasoned sales pro feeling overwhelmed.

 

Now let’s say you’re not just any sales manager -- you’re a sales manager for a channel partner representing someone else’s brand; even more disconnected from the vendor company you’re representing while also dealing with your own company’s barrage of information.  Now multiply it by the number of vendors with which you work closely with. Then what?

 

Many companies have begun to recognize this issue and have started implementing new programs and teams to help with the flow of information.  The relationship between a vendor and its channel partners can be a delicate one.  While channel partners are not vendor employees, they are an extension of the vendor’s marketing and sales force and, in most cases, a serious source of revenue.  So ensuring partners have information in a timely manner and that they feel part of a vendor’s trusted circle of business partners is paramount.

 

In a recent blog,  What is Marketing Enablement?, the author defines marketing enablement as ‘when the sales team does things to HELP MARKETING to further drive alignment between the two functions.’  And while I agree with this to some degree, I feel it’s limiting marketing enablement to an internal function driven by sales activity to ‘enable’ the marketing team.

 

In a channel model, marketing enablement is an external function that requires finesse and a deep understanding of a day-in-the-life of a partner.  Channel partners must be treated as an extension of your workforce, not just for sales, but as representatives of your company, its brand, messaging, voice, products and solutions, and ultimately the customer experience.  Enabling them means providing guidelines, assets, training and funds so they know how to and are able to build awareness, increase demand, and generate leads for you thru both outbound and inbound marketing initiatives.

 

So remember that feeling of being overwhelmed by the barrage of information? Your partners are feeling it too. When it comes to the channel, helping partners quickly sift through information, providing them easy access to tools and resources, and helping in their marketing planning efforts to ensure successful execution is crucial and must be built into any channel strategy.  While a lot of partners have in-house marketing teams, some smaller partners do not.  Often times the sales and account manager is doubling as the marketing lead.  Ensuring they have and know where to find the tools, information and resources they need to be successful plays a pivotal role in your own company’s success as well.  Why? Because your channel represents you and your brand.  It’s not enough to just give your partners a canned presentation and the technical data sheets and let them fly and be free and hope they are successful.

 

In today’s business world, we need to take it a step further.  We need to help partners in promotion, research, campaign creation and execution; all of the ‘leg work’ that helps the partner get the lead that turns into that sales meeting.  It’s about their representation at the meeting.  It’s about making sure partners understand marketing trends and have the right tools to execute against them.  Even for the larger partners who do have a marketing team at their disposal, making sure they have the tools they need could really help accelerate their efforts and improve ROI of the funds your company has invested in doing business with them.

 

When you are working with the channel, marketing enablement isn’t just about internal sales and marketing alignment -- it’s everything a vendor must do to market to, through and with its partners, which will help them sell.  It’s about training, access, and execution.  Its everything a partner needs to not only align to your company, but to feel supported and feel like you have a vested interest in their success.

MacBook Air (Mid 2013) Battery Drain – Firmware Update

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MacBook Air SMC 2.0 Firmware UpdateHere’s an important firmware update (SMC 2.0) for all of you MacBook Air (Mid 2013 model) users out there.  Apple have just released an SMC firmware update (2.0) for all mid 2013 MacBook Air models which addresses an issue where your MacBook Air can use an excessive amount of battery when the lid of your Air is closed.

I’ll definitely be updating my MacBook Air as I’ve noticed that the battery does occasionally seem to drain a little quicker than I’d expect with the lid closed.

There are two methods to perform this update either via the ‘Software Update Tool’, which can be found in the Mac App Store or by downloading the update from the Apple support article here.

The post MacBook Air (Mid 2013) Battery Drain – Firmware Update appeared first on TechHead and was written by Simon Seagrave.

VMware vSphere 5.5 U1 Hardening Guide Available

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VMware vSphere 5.5 U1 Hardening GuideThe VMware vSphere Hardening Guide is something you should always be familiar with and keep stashed away in your vArmory of useful things.  This MS Excel based document/guide contains valuable information and a checklist of the settings and best practices that you should be applying to your vSphere infrastructure to ensure that it is secure against the risk of common exploits, etc.

Mike Foley and the VMware vSphere security team have just released the latest update to the vSphere hardening guide which covers vSphere 5.5 Update 1 (U1).  This is the latest update since the vSphere 5.5 version of the Hardening guide and contains all the usual great stuff pertaining to securing your vSphere environment, but also includes the following four new updates (along with minor amendments):

enable-VGA-Only-Mode: Used for server VM’s that don’t need a graphical console. e.g. Linux web servers, Windows Core, etc.
disable-non-essential-3D-features: Remove 3D graphic capabilities from VM’s that don’t need them.
use-unique-roles: A new companion control to use-service-accounts. If you have multiple service accounts then each one should have a unique role with just enough privs to accomplish their task. This is in line with least-priv operations
change-sso-admin-password: A great catch. When installing Windows vCenter, you’re prompted to change the password of administrator@vsphere.local. When installing the VCSA in a default manner you are not. This control reminds you to go back and do that.

As always I recommend that you download, familiarise and apply, where necessary, the security recommendations and best practices outlined in this guide, this will help you sleep at night knowing that your vSphere environment is better secured.

Download your copy of the vSphere 5.5 U1 Hardening Guide from VMware’s dedicated page here, where you can also download vSphere Hardening Guides for previous versions of vSphere.

Happy securing!

The post VMware vSphere 5.5 U1 Hardening Guide Available appeared first on TechHead and was written by Simon Seagrave.

EMC Storage Simulators for your lab – Free!

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Fancy running your own EMC Isilon, VNX, VNXe or ViPR installation in your own lab environment, to try out, trial and/or educate yourself with?  If so, you’ve come to the right post!  Here I provide the links to virtual instance simulators that are free to download, install, configure and use – plus there are no time restrictions on any of them!

There is plenty of learning and fun to be had with trying out and running these EMC storage simulators in your own lab.  I will be releasing a series of posts in the coming weeks (I will publish links from this post once completed) that will cover how to install and configure each of these simulators, though don’t let that stop you from jumping in straight away and trying them out.  Download links for each of the storage simulators is at the bottom of each of the sections below.

What Do EMC Storage Simulators Offer?

First off, as mentioned above, these simulators are free to download and use!  They allow you to spin up, configure, present and manage storage in your virtualized lab environment.  Yes, that means you could, technically, run VMs off of them and use them (apart from the VNXe 3200 simulator – see below) as shared storage in your lab environment.

EMC Storage Simulators Down Free

The only catch is that these downloadable instances of EMC’s Isilon, VNX and ViPR are purely intended to be used in a lab environment only (ie: non-production), and as such don’t come with any “official” EMC support – though check out the EMC Community Forums Network here as you can usually find decent community support on these non-production simulators on the forum.

Just to manage expectations, don’t expect full eye-watering performance from these  virtualized storage instances and simulators, as this isn’t their intended use.  Though for use in a standard lab environment they are definitely capable and a whole bunch of fun to use and try out – with no time limits attached.

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EMC ViPR Download

EMC ViPR

EMC ViPR is EMCs Software-Defined Storage  offering that provides storage management, automation and delivery. ViPR is an open, extensible architecture for that provides integration into the Software-Defined Data Center, which as you no doubt know, is one of the more recent hot-topics in IT.

One of the best words to describe ViPR is  ‘extensible’.  What this basically means is that it allows you to provide a single storage (albeit virtualized) platform that effectively sits in front of various storage types (eg: file, block, object and even commodity storage), all of which can be from various storage vendors (eg: HP, NetApp, HDS).  By providing this convenient centralization of storage VIPR can then provide storage automation, management (ie: single point of management) and delivery (ie: storage-as-a-service) out to various hosts as required.

EMC ViPR Download

I know from personal experience as an ex-IT administrator that dealing with various storage types from various storage vendors can be a real headache, usually the result of business mergers and acquisitions, or changes of IT management or administration who had a preference to one particular storage vendor at the time.

By abstracting the underlying physical storage hardware, similar to what we have seen with server virtualization, there are a great many time and financial saving benefits to also be had with the storage infrastructure.  This is the space in which EMC ViPR is positioned.

Along with the ViPR download there are also a number of useful installation, configuration and administration guides (and white papers) to get your lab installation of ViPR up and running. Click here for the link or on the image below.

EMC ViPR Guides

I have yet to really get my hands dirty with installing and configuring EMC ViPR, though I will be spinning this up in my own lab shortly.

EMC ViPR Simulator Download

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EMC Isilon Download

EMC Isilon

EMC’s Isilon is a scale-out network attached storage (NAS) storage device which is capable of expanding to 20 petabytes (PB) in a single cluster!  I’ve always been a fan of scale-out storage, as I like the idea of being to scale out both capacity and performance as you add more nodes to a cluster, rather than just capacity alone.

As with the VNX and VNXe, EMC Isilon comes with an intuitive and easy to use web based (OneFS) management interface.  Also, as with the other EMC storage products mentioned here, Isilon offers tight integration with VMware vSphere, for example; VMware VAAI and VASA APIs.

From this management interface you can create a simulated environment and get a feel for both the interface and administration tasks available in the latest Isilon software release.

EMC Isilon VSA Simulator Download

*Note: You will need to logon using an EMC support portal account to download the Isilon Simulator, this is straight forward to do – check out my post “How to create an EMC support portal account in 3 easy steps” to see how to do this.  You don’t need to be an EMC customer or partner to create an account!

I have used this simulator quite a bit in my lab and can definitely recommend it!

EMC Isilon Simulator Download

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EMC VNX VSA Download[9]

 

EMC VNX

The EMC VNX is EMC’s Unified mid-tier range of storage appliances.  The VNX is often referred to as the “Swiss Army Knife” of EMC storage, a title that it has rightfully earned in my opinion.  It offers plenty of different disk and connectivity combinations in a single storage appliance (hence it being termed “Unfied” storage).  For example: NFS and Block storage, iSCSI and Fibre Channel (FC) connectivity, and Near-Line (NL) SAS, SAS, Enterprise Flash Disk (EFD).

EMC VNX VSA Download

*Note:  this downloadable lab version of the VNX only offers NFS storage (ie: not block level iSCSI), this is due to licensing implications around this part of the VNX simulator – don’t hold your breath for this to change and become available in this virtualized version of the VNX anytime soon.  Smile

You will need to create an EMC Support Portal account, which is free and quick to do, and then from the EMC Support portal you’ll be able to locate and download the latest build of the VNX VSA.  EMC Support account creation details can be found in my post here and VNX VSA download instructions can be found here.

EMC VNX Simulator Download Here

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VNXe 3200 Simulator Download

 

EMC VNXe 3200

The VNXe is EMC’s entry level storage offering.  Though don’t let the term “entry level” put you off as the VNXe is a highly capable piece of storage kit that offers the SMB or enterprise remote offices with plenty of excellent functionality and features quite often only seen in mid or enterprise tier storage.  For example with the new VNXe 3200 you can now take full advantage of functionality previously only seen on it’s bigger brother the VNX, such as auto-tiering, Flash SSD caching (FAST Suite) and Fibre Channel (FC) host connectivity – this makes the VNXe 3200 one powerful little unit!

As the VNXe is generally targeted at the SMB and remote office use cases, where local IT resource is often limited, the management and configuration of the storage is made extra-easy via the use of the usual user-friendly EMC Unisphere web based management interface as well as through the use of wizard driven functionality.

VNXe 3200 Download

This VNXe 3200 simulator provides you with easy access to the web based Unisphere management interface.  As this is actually an Adobe Flash based simulator there is a basic installation process with no configuration necessary – apart from any configurations you want to create or change once in the simulation interface.

The best-use case for the VNXe 3200 simulator is for VNXe 3200 Unisphere management interface familiarization/education.   As this is a Adobe Flash base simulator you are unable to create and present out storage to other machines/VMs.  Don’t let this put you off though as this simulator still behaves like a fully working VNXe, so there is a whole bunch of fun to be had in playing and configuring up your own VNXe 3200.

Default EMC Unisphere Logon Credentials:

Username: admin
Password: Password123#

EMC VNXe Simulator Download

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So there we have it folks, four different EMC storage products to download, install and play with for free in your own lab environment.  As I mentioned at the start of this post, I will be writing some posts on each that will provide step by step information on how to install and configure each of the storage simulators.

Download each, have fun and be sure to leave a comment telling us how you get on!  And finally don’t forget to visit the EMC Community Network to share and gain help and information from others who are also running these EMC simulators in their lab. Smile

The post EMC Storage Simulators for your lab – Free! appeared first on TechHead and was written by Simon Seagrave.

Challenging the Paradoxes of Online Privacy

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EMC has just announced the results of research into the attitudes of consumers around the world towards privacy, particularly in terms of the often conflicting requirements of online convenience and online privacy. The research results were formulated into the Privacy Index: a numerical ranking of countries in terms of the predominant attitudes of consumers in  Continue Reading »

The Data Protection Conundrum

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So hands up who protects their personal data? It’s that age-old problem, very few of us consider data protection until it’s too late and we find we have lost data. So let’s consider your options:   Don’t do it Do it manually Outsource the problem   Let’s assume you do want to protect your data,  Continue Reading »

The Intelligence Community Runs on (Shared) Data

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By John M. Custer, Director, Federal Missions and Programs, EMC

The intelligence community (IC) runs on data – from information on cyber threats to details on emerging political unrest. National security is about connecting the dots to ensure the safety of millions of Americans, and the 17 agencies that make up the IC must be integrated in how they collect, store, and analyze this data. Putting fences around information greatly limits its potential, and the IC is making huge strides to break down silos and facilitate better information sharing.

By making information easily-sharable, agencies can collaborate more quickly, speeding up the process of making informed decisions. Say, for instance, that one department is storing a video of an individual involved in a crime, while another has a fraudulent passport naming a wanted suspect. By putting together these pieces of the puzzle, analysts can much more easily identify that person and move forward with the investigation.

The government recognizes this need for shared information and is tackling the challenge on the IT front via the Enhanced Solutions for the Information Technology Enterprise (E-SITE) initiative. The goal is to upgrade system architectures, project management processes and software development to reach new levels of information-sharing and collaboration.

But the E-SITE contract points to a larger shift that’s currently taking place across the IC. Broader and more integrated technology approaches are being pursued under the Intelligence Community Information Technology Enterprise (ICITE) strategy, which started in 2012 and aims to improve integration, information sharing, and information safeguarding. An overarching IT architecture is emerging that no one could have imagined 10 years ago, and holds incredible promise in terms of both mission effectiveness and cost savings. Undersecretary of Defense for Intelligence Michael Vickers recently said that the intelligence community has made huge strides in this area and that agencies are working much more closely together. He also noted that this integration will continue to be a top priority for both himself and Director of National Intelligence James Clapper.

This transformation has enormous potential for national security, as improved information-sharing means more pieces of the puzzle can connect to identify and thwart security threats. But looking more granularly, the ICITE strategy also allows for heterogeneous storage environments, and can fast-forward an agency’s path to the cloud by opening up the possibility of software-defined and virtualized storage.

The Defense Intelligence Agency is already releasing an architecture based on this framework, and EMC looks forward to helping agencies transition to a more open, collaborative environment that promotes information sharing.

Author information

General John Custer, USA (Retired)
General John Custer, USA (Retired)

Trust @ Virtual EMCworld 2014

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This year, for the first time, the content of EMCworld is being made available online – not just to EMCworld attendees, but to everyone. From keynotes to sessions to panoramic tours, Virtual EMC World 2014 makes a wealth of insights and information available, including about the themes of trust, security and privacy, just by clicking “Watch  Continue Reading »

Behavior-Driven RESTful APIs

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In the RESTBucks example, the authors present a useful state diagram that describes the actions a client can perform against the service.

Where does such an application state diagram come from? Well, it’s derived from the requirements, of course.

Since I like to specify requirements using examples, let’s see how we can derive an application state diagram from BDD-style requirements.

Example: RESTBucks state diagram

Here are the three scenarios for the Order a Drink story:

Scenario: Order a drink

Given the RESTBucks service
When I create an order for a large, semi milk latte for takeaway
Then the order is created
When I pay the order using credit card xxx1234
Then I receive a receipt
And the order is paid
When I wait until the order is ready
And I take the order
Then the order is completed

Scenario: Change an order

Given the RESTBucks service
When I create an order for a large, semi milk latte for takeaway
Then the order is created
And the size is large
When I change the order to a small size
Then the order is created
And the size is small

Scenario: Cancel an order

Given the RESTBucks service
When I create an order for a large, semi milk latte for takeaway
Then the order is created
When I cancel the order
Then the order is canceled

Let’s look at this in more detail, starting with the happy path scenario.

Given the RESTBucks service
When I create an order for a large, semi milk latte for takeaway

The first line tells me there is a REST service, at some given billboard URL. The second line tells me I can use the POST method on that URI to create an Order resource with the given properties.
bdd-rest-1

Then the order is created

This tells me the POST returns 201 with the location of the created Order resource.

When I pay the order using credit card xxx1234

This tells me there is a pay action (link relation).
bdd-rest-2

Then I receive a receipt

This tells me the response of the pay action contains the representation of a Receipt resource.
bdd-rest-3

And the order is paid

This tells me there is a link from the Receipt resource back to the Order resource. It also tells me the Order is now in paid status.
bdd-rest-4

When I wait until the order is ready

This tells me that I can refresh the Order using GET until some other process changes its state to ready.
bdd-rest-5

And I take the order

This tells me there is a take action (link relation).
bdd-rest-6

Then the order is completed

This tells me that the Order is now in completed state.
bdd-rest-7

Analyzing the other two scenarios in similar fashion gives us a state diagram that is very similar to the original in the RESTBucks example.
bdd-rest-8
The only difference is that this diagram here contains an additional action to navigate from the Receipt to the Order. This navigation is also described in the book, but not shown in the diagram in the book.

Using BDD techniques for developing RESTful APIs

Using BDD scenarios it’s quite easy to discover the application state diagram. This shouldn’t come as a surprise, since the Given/When/Then syntax of BDD scenarios is just another way of describing states and state transitions.

From the application state diagram it’s only a small step to the complete resource model. When the resource model is implemented, you can re-use the BDD scenarios to automatically verify that the implementation matches the requirements.

So all in all, BDD techniques can help us a lot when developing RESTful APIs.


Filed under: REST Tagged: application state, BDD, requirements, resource model, REST, RESTBucks, specification by example, state diagram

Cost-Efficient Application Placement

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I've been writing a series of posts on EMC's Adaptivity technology. In my last post I discussed the concept of projecting applications onto different elements of the business value chain (BVC). For example, the diagram below highlights a variety of different applications (e.g. CRM, Financial Reporting, etc) and their underlying mapping to the BVC.

AppProjection

The theory of best-fit application placement introduced in the last post is quite nicely described by Sheppard Narkier:

While each workload is typically viewed as unique by their owners or creators, our experience has shown that the large class of enterprise workloads exhibit behavioral patterns that can be classified into a small number of consumption types (we have found less than 10). Characterizing these types of demand consumption is critical to consistently managing a complex environment that ensures optimal value in terms of cost, efficiency and the quality of the user experience.

In other words, most applications can be placed on the best-fit (and therefore most cost efficient) infrastructure with a pattern-based understanding of the processing needs demanded by an application.

The diagram below introduces the BVC Information Cycle.  The beauty of the Information Cycle is that it overlays the five elements of the business value chain.

InformationCycle

If you project any application onto any of the five underlined areas (Marketing & Sales, Service, Internal Operations, Inbound Logistics, Outbound Logistics), that application by default becomes associated with a certain class of processing.

Consider, for example, a market-facing application that communicates the brand of the company. The brand can't experience significant downtime. This application would be associated with the Marketing & Sales aspect of a business, and therefore associated with the Market Context Processing information cycle. Being associated with this type of processing means that the application likely adheres to a well-known pattern. Sheppard explains it as follows:

Another consideration for platform design is high scalability and availability for mission critical applications, where planned downtime is rare.  Applications that exhibit unpredictable spikes in demand are usually characterized as mission critical and are often market facing. These applications are the face of an organization and therefore unreliability profoundly affects the brand. Demand spikes must be handled seamlessly, requiring an operating environment that has an elastic resource pool technical capability.

It is therefore a reasonable starting point to assume that any "Marketing & Sales" application should consume supply-side elastic IT resources. This may not be true for every Marketing & Sales application but it is a solid starting point.

What are some of the well-known demand-side patterns that are associated with these information cycles? 

I will take a look at this question in an upcoming post.

Steve

http://stevetodd.typepad.com

Twitter: @SteveTodd

EMC Fellow

 

 

Data Science as a Service: Driving Agility and Innovation to the ITaaS Model

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By Dr. Alon Grubshtein, Principal Data Scientist — EMC IT This is a great time to be a data scientist –a bit like rock stars with all the fans always trying to catch some private time with us. While there’s … Continue reading

The Data Lake is Real and Open for Business

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The market and folks on blog sites are talking about Big Data, internet of things, and how these factors are redefining business and IT. Sometimes it can feel like an academic discussion or a discussion amongst futurists. While there is a significant amount of hype, let me tell you about a real world example of Big Data in action and how this example could be a precursor to widespread adoption of data lakes.

I meet with customers regularly and I have been asked the same question from many of them, “How do I store, analyze and reason over large amounts of data?” One customer that asked me this question had a particularly thorny problem. They needed to analyze and reason over a vast amount of data to respond to increasing litigation requests and regulatory pressure. They had been trying for a few years to solve this daunting problem and none of the solutions could be delivered in a straightforward way.

6 27 14 Peter Image 1Enter the data lake. Everyone has their own definition, but I think the one that is most meaningful is the data lake as a central repository where all data (internal and external) is loaded “as is” and is available for analytics. Through combined efforts of EMC Engineering and the EMC Managed Services team we took on the challenge of building a data lake to solve this problem. The data lake we built enables the customer to store, analyze and reason with over 1 billion records. In fact the solution is so efficient records that would have taken weeks or months to search can now be searched and presented for compliance within 4 hours.

This is only one of many big data use cases that I am seeing my customers ask about. In fact I believe the changing demands of business will make data lakes pervasive in the redefined IT environment. And that is a great thing! Data lakes hold the promise of enabling organizations to solve their most difficult and valuable problems.

What Universities Can Learn from Big Data – Higher Education Analytics

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There is a growing interest by institutions of higher education to take advantage of Big Data to improve student performance and raise teacher/professor effectiveness, while reducing administrative workload. Student performance data is increasingly being captured as part of software-based and online classroom exercises and testing. This data can be augmented with behavioral data captured from sources such as social media, student-professor meeting notes, blogs, student surveys, and so forth. There is also a wealth of public data on data.gov, as well as many open data initiatives at institutions of higher learning across the country. Higher educational institutions can benchmark their student, professor and curriculum performance against like universities, yielding yet new insight into potential for improvement.

Higher Education Analytics

Higher education institutions have numerous student engagement points that can benefit from Big Data—from initial profiling all the way through to alumni giving. (See Figure 1).

Student engagement lifecycle

Figure 1: Student Engagement Lifecycle

Let’s review a sample of Big Data-powered applications for higher education institution:

  • Student Acquisition. Use historical performance and demographics data of current and former students to create profiles of applicants most likely to enroll—then augment with social media data to score the institution’s sentiment scores. Employ graphic analysis to examine current and prospective students’ social networks to identify first-level friends that may be potential new students.
  • Student Course Major Selection. Think “Match.com for Students,” where a first-year college student’s high school performance and aptitude tests are compared to former student profiles to recommend a possible curriculum and major. Create detailed profiles based upon high school performance, areas of interest captured in both survey and social media, and aptitude test results. Compare those profiles to profiles on courses and majors to find the right match. Integrate external data regarding future workforce skills demands and salaries to help students make informed decisions on a major and minor.
  • Student Performance Effectiveness. Monitor ongoing student test performance and compare to 1) previous tests results as well as 2) clusters of similar students. Integrate social media data and teacher notes to create a more detailed profile on the student’s behaviors and propensities. Develop student- and class-specific recommendations, such as individual or small group tutoring, supplemental learning materials in “problem” subject areas, or even changes in classes or majors (see Figure 2).
Student progress flow analysis example

Figure 2: Student Performance Effectiveness

  • Student Work Groups. Leverage cohort analysis for groups of students that can collaborate inside and outside class to improve individual performance. The analytics allows the teacher to see cohort assignment, factors, and reasons for the assignment, and allow teacher overrides. The analytics could “reshuffle” cohort assignment based on planned design elements and/or random factor; teacher to record observations (to be blended with objective cohort performance) after reshuffle to update the data set (see Figure 3).
Cohort effects on student grouping

Figure 3: Student Cohorts Analysis

  • Student Retention. Combine previous analytics and scores including Student Performance Effectiveness and Student Work Groups, coupled with individual demographic, financial and social data to 1) score the likelihood of attrition, and 2) deliver recommendations that allow the institution to make a decision on whether to try to retain this student. Deliver and measure the effectiveness of specific recommendations—based upon the success of previous interventions. Empower teachers to make their own recommendations, which can be monitored for results and applied in future retention intervention recommendations.
  • Teacher Effectiveness. Measure and fine-tune teacher performance. While some institutions may be limited here, those that have the freedom to measure performance can benefit from insight into an individual teacher’s effectiveness when compared similar teachers. Performance can be measured by subject matter, number of students, student demographics, student behavioral classifications, student aspirations, and a number of other variables to ensure that the teacher is matched to the right classes and students to ensure the best experience for teachers and students alike (see Figure 4).
Caveats of teachers

Figure 4: Teacher Effectiveness Analysis

  • Student Lifetime Value/Booster Effectiveness. Plan ahead with respect to potential giving levels for both current students and alumni. Understanding the likelihood to recommend and current or future earnings/wealth potential can all be major factors in profiling, targeting, and messaging to optimize alumni giving. Take advantage of these insights for the early identification of future boosters and uncovering Booster Top Performance predictors.
  • Student Advocacy. Leverage graphic analysis to examine a student’s social network and score/monitor the likelihood to recommend (LTR) and triage specific areas of the college experience that are better or worse for a particular student. Use this data to create a Student Advocacy score that can be leveraged in the Student Acquisition (targeting a happy student’s friends), Student Retention (flagging changes that can be a precursor to retention problems), Student Performance Effectiveness (flagging changes that can be a precursor to classroom performance problems), and Student Lifetime Value apps.
  • Bookstore Effectiveness. Use retail industry best practices to improve bookstore profitability using analytics-driven applications like merchandising effectiveness and textbook inventory optimization. Below are some links to blogs that I’ve written on Big Data in the traditional retail industry that may be applicable in the higher education institution world:

−        Big Data In Traditional Retail – Part I
−        Big Data In Traditional Retail – Part II
−        Retail Store Manager Actionable Dashboard

Leveraging Higher Education Open Source Data

One of the beauties of doing analysis in the higher education space is the bevy of data that universities and state governments capture and share about university performance. Let’s use Texas as an example, as they provide not only the raw data, but also some rudimentary analytics to interested parties. Let’s start with Texas Public Education Information Resources, which provides a portal where one can select the types and amount of data you want to pull into your analysis.

Texas public education information resource

Figure 5: TPIER Portal

Here’s a sample report titled “Higher Education Graduation – Statewide by Degree Level, Gender and Ethnicity.” This report looks at number of graduates by degree, cut by key demographics (see Figure 6). Note: selecting the link actually runs Crystal Report (a Business Intelligence tool) to generate the full report that includes the graphic in Figure 6.

Sample TPIER report

Figure 6: Sample TPIER Report

The data from this report can be integrated with your data to create benchmarks against which you can compare your own performance and identify potential areas of operational and educational performance. Below is another example of publicly available data from the University of New Mexico Provost’s Analytics Dashboard. The analytics are part of the University of New Mexico’s UNM 2020 initiative. As an example, this report compares the 8-, 6- and 4-year graduation rates of a select group of universities.

4 year graduation rate: 2010-2011

Figure 7: University of New Mexico Provost Dashboard

Summary

There are a multitude of opportunities for universities and colleges to make use of Big Data to improve student and professor satisfaction and performance. And although there is competition among universities in recruiting students, all can benefit from sharing data, analytics, and best practices in areas such as student performance effectiveness, student retention, teacher retention, and more. In a world where education holds the greatest potential to drive quality-of-life improvements, there are countless opportunities for educational institutions to collaborate and raise the fortunes of students, teachers, and society as a whole.

A Missing Link In IT Transformation: Executive Governance

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In my recent blog posts, I’ve explored various components of enterprise IT transformation—from drivers, barriers, and process retooling to evolving personnel skill requirements, evaluating cloud service models, and allocating workloads. But one component that is often ignored can mean the difference between success or failure—executive governance. I’m finding that it’s one of the biggest internal stumbling blocks for companies that are about to embark on an IT transformation journey. I’ll give you an example.

 We have a customer who has committed to spending $100M for a massive transformation of its IT capabilities. But things haven’t been going well. And when I spoke to the CIO, it became clear to me that the organization’s “shared” vision was not a shared vision. It was a bunch of individual visions of what the end state should look like.

 There was no overarching executive governance model to bring IT and business constituencies together. There was no common framework that defined the end state, key stakeholders, executive sponsors, and procedures that would be followed on a recurring basis—weekly, biweekly, monthly—to ensure everything stayed on track.

Snyder snip This seems to be a missing ingredient for many large-scale programs. And I think our experience is reflective of a broader issue. If it’s so important, why is executive governance often ignored until there’s a problem? And an expensive problem because IT transformation is expensive.

 What I see is that the customer’s organization doesn’t put the right level of oversight and executive governance into the program at the start. And then the vendor—us in this case—is afraid to raise its hand. As one CIO told me, “Your team should’ve screamed louder.” And, when you think about it, shouldn’t advocating for an executive governance model be part of any company’s go-to-market strategy?

 But often it isn’t. Because that means challenging the customer. It means saying, “Look, you may have an IT project management process in place that has checks and balances. But this is not a project. This is a program that spans multiple domains in business and IT. And that involves bringing together business and senior IT stakeholders whose paths rarely cross. It’s a completely different type of organizational governance structure than you’ve been using. It’s not project based.”

 And because, bottom line, it’s going to increase the price of the deal, many customers will balk. They will not be willing to allocate the extra funding until they don’t do it and experience the pain. And then they realize there is no shared vision; there is no executive-level agreement between senior IT leaders; and there is no meeting of the minds between IT and business.

 So, up front, you need to come to the table and say you won’t be successful unless you have an executive governance model in place. You need to be evangelists. Provide examples of what executive governance looks like, who key stakeholders would be, how to drive consensus, and how to put an executive steering committee in place.

Here’s how to determine holistically the actual people that need to sit on it—both customer and vendor. Here’s how we’ll drive consensus and decision-making and keep the program on track. And here’s the additional expense to build this out, which is trivial compared to the overall cost of these programs—and what it will cost if you don’t do it. You may have a set of project managers handling all the individual work streams.But you need an overarching senior person who’s the program manager and who reports to a governance committee or executive board.

And this is especially true when IT transformation includes building out cloud infrastructure, allocating workloads, and integrating application modernization or predictive analytics. Because then you’re starting to bring in the application teams, which means you’re starting to bring the business into the conversation. And this is probably completely new territory for them.

We’ve seen time and again substantial investments made in transformative—and sometimes disruptive—technologies. More recently, companies have accepted that real transformation must also attack the cultural and behavioral aspects of the operation: the organizational structure and process layer. To do this takes time and investment in training and retooling people. But we are beginning to realize that without the proper governance model in place before investing in technology, training, and process redesign, transformation efforts are likely to fail. Executive governance… don’t try IT transformation without it.

For more technology and business insight from EMC thought leaders, visit the EMCVoice page on Forbes.com.


Predictive IT and Moving from a BI to a Data Science Role

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I recently participated in a Predictive IT panel discussion at EMC World. Our panel was moderated by Bill Schmarzo (@schmarzo), part of EMC’s Big Data consulting practice.

The other panelists were:

  • David Dietrich (@imdaviddietrich) EMC Educational Services (Big Data / Data Science)
  • Krishnakumar Narayanan (“KK”), Head of EMC  IT’s Data-Science as a Service team
  • Matt Povey (@mattpovey), who helps customers implement Big Data technology solutions

I thought this was a good mix of people with very different perspectives around this topic:

Bill jumped right in, explaining to the audience that formulating questions is really the eye opening part of moving from BI to Data Science. He asked the panel their advice on what skills and training are needed and how to best approach a Data Science role.

Matt was the first to answer, explaining that BI in an IT organization is all about capacity management. He said gathering all the data needed is a time-consuming, frustrating task and the data set only helps answer one question.

He contrasted that with his experience with data scientists on a recent IT project. He said the data scientists worked with the operations people, opening their eyes to new ways to work with the data and pull additional value from it. His advice for preparing for a data scientist role:

I completely agree with Matt’s point, especially since I’m going through a similar process right now. But I feel strongly that there’s a middle step between a BI person and a data scientist:  a consultant.

Once the consultant showed the path and proved the concept we could hire a data scientist…and bring in potential data scientists to be trained. Again, you bridge the gap between BI and data scientist with a consultant.

Kirshnakumar “KK” Narayanan noted that although BIs are not data scientists, they have the basic capabilities to become one. KK said it’s important for BIs to get the training, especially in data visualization, to become data scientists because there is so much power and business insight driven by data science. He also identified a partnership critical to success:

That led us to differentiating the roles on a data science team since I think that BI people too often thought of as data scientists.

  • Data scientists create results
  • BI people distribute the results to the business

But KK and I both agree that thinking an all-BI team is going to become data scientists is unrealistic and will lead to struggles.

David Dietrich had some interesting insights into how to differentiate BIs from data scientists what kinds of qualities a data scientist should have. He also thinks getting BI people to change their thinking is to change the time horizon of how they think.

David goes on to identify five main areas of data scientist capabilities.

  • Quantitative
  • Very technical
  • Critical thinkers
  • Good communicators
  • Visual

He wrapped up by reinforcing one of my points: training was created for people aspiring to become data scientists but we also need to focus on training business leaders to have a data science understanding and perspective so they know the questions to ask to get their staff to try new things.

Be sure to check out David’s blog from our panel discussion with 2 main suggestions for those looking to move toward Data Science.

Just to summarize, many people in BI roles today can make the move to Data Science, as Data Science is a team sport. As I’ve said before, the Data Scientist is the hardest role to fill and requires additional training.

Celebrating Three Years: InFocus Looks Back At Top Blogs

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The technology industry has soared in the last three years, and InFocus has brought its enterprise IT audience along for the amazing ride each step of the way Since the blog’s launch back on July 1, 2011, readers have visited InFocus regularly to stay on top of the latest technology trends and major transformational advancements impacting their business and decision making every day. They come to delve into expert opinions from EMC Global Services bloggers on solutions, insight, and tips they need to stay one step ahead in the ever-changing world of IT.

Over the last three years, InFocus has grown to become one of EMC’s premiere and most popular externally-facing blog because of you – our readers. We’ve hit a number of milestones at our 3-year anniversary mark, including over half-a-million page views, more than 900 posts and over 500 comments — not to mention an average 66% year-over-year growth rate. And the best is yet to come.

As EMC and the Federation push innovation for enterprise customers every day, we can continue to look to InFocus as a reflection of that mission. We can continue to redefine and transform.

In celebration of the blog’s  third anniversary, let’s take a moment to look at the most read blog posts from each of the last three years:

2011 Top Blogs

#1. Understanding the Role of Hadoop In Your BI Environment - Bill Schmarzo

schmarzo blog1The “Dean of Big Data” looks at the 3 stages of using Hadoop as your operational data store and data staging area and explains why the benefits are just too good to ignore.

 

#2. Security Risks of Mobility Computing - Richard Rees

reese snipTempus Fugit – or “Time Flies” – and now is the time to look at disrupting mobile bot nets and mobile threat modeling rather than traditional computing threat modeling. Check out the Top 10 risks for mobile security here.

#3. Five Mistakes of a Rookie Data Scientist - Frank Coleman

cole snipWhile Frank sits on the cutting edge of using Big Data, he appreciates and calls out his past mistakes in data analysis. Avoid these common blunders and learn how “from the ashes of disaster grow the roses of success!”

2012 Top Blogs

#1: The Big Data Storymap – Bill Schmarzo

storymap snipTake a moment to view this impressive journey infographic which  helps organizations understand some of the key components of a successful big data strategy. Learn the business challenges and key landmarks to visit on your Big Data journey.

#2: Virtualization vs. Private Cloud – Choong Keng Leong

KLKL believes in the future of a cloud-centric IT world. Here he talks about the important difference between having a private cloud infrastructure and running a private cloud. Your driver can arrive in an expensive car, but it doesn’t guarantee you excellent service, KL compares.

#3: Big Data and NoSQL: The Problem with Relational Databases – April Reeve

reeves snip2April, also known as @Datagrrl on Twitter, has 25 years’ experience as an enterprise architect and program manager. In fact, she was working in the industry before relational databases were commonly used. Here she talks about the Not Only SQL (NoSQL) movement and why relational databases are not the magic elixir to all problems.

2013-2014 Top Blogs

#1. Understanding Type I and Type II Errors – Bill Schmarzo

type1 snipThis post holds the #1 spot all time on InFocus with more than 12,000 page views. Why the popularity? Namely Bill explaining the difference between type I and type II errors in statistical testing and the reasons you should add a cost assessment to your analysis.

#2. What it takes to be a Great Consultant… The Top 10 List – Laddie Suk

suk snipThese attributes are listed in no particular order, because, as Laddie’s former business associate notes, you need them all to be an effective consultant. Laddie adds commentary specific to consultants in IT today and telecom industries in the second-ranked most popularblog post on InFocus.

#3. What is Active/Active, and How Can it Improve Business Continuity? – John Linse

active snipLearn how your company can perform maintenance on applications without disrupting service for users with active/active applications. The game is changing drastically for backup and data protection, and it’s imperative to survey the landscape to understand your best options to move forward in today’s risk-filled and pararmount uptime world we live in.

The InFocus blog works because it’s a collaborative engine. We strive to continue to increase dialogue and give you, our readers, the type of content you require to help your businesses and IT environments run smoothly. We want to continue to redefine our company, re-energize our campaigns and rethink our approach to the world.

Thank you for your continuous feedback and suggestions and please keep the comments rolling in!

EMC Storage Simulators for your lab – Free!

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Fancy running your own EMC Isilon, VNX, VNXe or ViPR installation in your own lab environment, to try out, trial and/or educate yourself with?  If so, you’ve come to the right post!  Here I provide the links to virtual instance simulators that are free to download, install, configure and use – plus there are no time restrictions on any of them!

There is plenty of learning and fun to be had with trying out and running these EMC storage simulators in your own lab.  I will be releasing a series of posts in the coming weeks (I will publish links from this post once completed) that will cover how to install and configure each of these simulators, though don’t let that stop you from jumping in straight away and trying them out.  Download links for each of the storage simulators is at the bottom of each of the sections below.

What Do EMC Storage Simulators Offer?

First off, as mentioned above, these simulators are free to download and use!  They allow you to spin up, configure, present and manage storage in your virtualized lab environment.  Yes, that means you could, technically, run VMs off of them and use them (apart from the VNXe 3200 simulator – see below) as shared storage in your lab environment.

EMC Storage Simulators Down Free

The only catch is that these downloadable instances of EMC’s Isilon, VNX and ViPR are purely intended to be used in a lab environment only (ie: non-production), and as such don’t come with any “official” EMC support – though check out the EMC Community Forums Network here as you can usually find decent community support on these non-production simulators on the forum.

Just to manage expectations, don’t expect full eye-watering performance from these  virtualized storage instances and simulators, as this isn’t their intended use.  Though for use in a standard lab environment they are definitely capable and a whole bunch of fun to use and try out – with no time limits attached.

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EMC ViPR Download

EMC ViPR

EMC ViPR is EMCs Software-Defined Storage  offering that provides storage management, automation and delivery. ViPR is an open, extensible architecture for that provides integration into the Software-Defined Data Center, which as you no doubt know, is one of the more recent hot-topics in IT.

One of the best words to describe ViPR is  ‘extensible’.  What this basically means is that it allows you to provide a single storage (albeit virtualized) platform that effectively sits in front of various storage types (eg: file, block, object and even commodity storage), all of which can be from various storage vendors (eg: HP, NetApp, HDS).  By providing this convenient centralization of storage VIPR can then provide storage automation, management (ie: single point of management) and delivery (ie: storage-as-a-service) out to various hosts as required.

EMC ViPR Download

I know from personal experience as an ex-IT administrator that dealing with various storage types from various storage vendors can be a real headache, usually the result of business mergers and acquisitions, or changes of IT management or administration who had a preference to one particular storage vendor at the time.

By abstracting the underlying physical storage hardware, similar to what we have seen with server virtualization, there are a great many time and financial saving benefits to also be had with the storage infrastructure.  This is the space in which EMC ViPR is positioned.

Along with the ViPR download there are also a number of useful installation, configuration and administration guides (and white papers) to get your lab installation of ViPR up and running. Click here for the link or on the image below.

EMC ViPR Guides

I have yet to really get my hands dirty with installing and configuring EMC ViPR, though I will be spinning this up in my own lab shortly.

EMC ViPR Simulator Download

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EMC Isilon Download

EMC Isilon

EMC’s Isilon is a scale-out network attached storage (NAS) storage device which is capable of expanding to 20 petabytes (PB) in a single cluster!  I’ve always been a fan of scale-out storage, as I like the idea of being to scale out both capacity and performance as you add more nodes to a cluster, rather than just capacity alone.

As with the VNX and VNXe, EMC Isilon comes with an intuitive and easy to use web based (OneFS) management interface.  Also, as with the other EMC storage products mentioned here, Isilon offers tight integration with VMware vSphere, for example; VMware VAAI and VASA APIs.

From this management interface you can create a simulated environment and get a feel for both the interface and administration tasks available in the latest Isilon software release.

EMC Isilon VSA Simulator Download

*Note: You will need to logon using an EMC support portal account to download the Isilon Simulator, this is straight forward to do – check out my post “How to create an EMC support portal account in 3 easy steps” to see how to do this.  You don’t need to be an EMC customer or partner to create an account!

I have used this simulator quite a bit in my lab and can definitely recommend it!

EMC Isilon Simulator Download

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EMC VNX VSA Download[9]

 

EMC VNX

The EMC VNX is EMC’s Unified mid-tier range of storage appliances.  The VNX is often referred to as the “Swiss Army Knife” of EMC storage, a title that it has rightfully earned in my opinion.  It offers plenty of different disk and connectivity combinations in a single storage appliance (hence it being termed “Unfied” storage).  For example: NFS and Block storage, iSCSI and Fibre Channel (FC) connectivity, and Near-Line (NL) SAS, SAS, Enterprise Flash Disk (EFD).

EMC VNX VSA Download

*Note:  this downloadable lab version of the VNX only offers NFS storage (ie: not block level iSCSI), this is due to licensing implications around this part of the VNX simulator – don’t hold your breath for this to change and become available in this virtualized version of the VNX anytime soon.  Smile

You will need to create an EMC Support Portal account, which is free and quick to do, and then from the EMC Support portal you’ll be able to locate and download the latest build of the VNX VSA.  EMC Support account creation details can be found in my post here and VNX VSA download instructions can be found here.

EMC VNX Simulator Download Here

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VNXe 3200 Simulator Download

 

EMC VNXe 3200

The VNXe is EMC’s entry level storage offering.  Though don’t let the term “entry level” put you off as the VNXe is a highly capable piece of storage kit that offers the SMB or enterprise remote offices with plenty of excellent functionality and features quite often only seen in mid or enterprise tier storage.  For example with the new VNXe 3200 you can now take full advantage of functionality previously only seen on it’s bigger brother the VNX, such as auto-tiering, Flash SSD caching (FAST Suite) and Fibre Channel (FC) host connectivity – this makes the VNXe 3200 one powerful little unit!

As the VNXe is generally targeted at the SMB and remote office use cases, where local IT resource is often limited, the management and configuration of the storage is made extra-easy via the use of the usual user-friendly EMC Unisphere web based management interface as well as through the use of wizard driven functionality.

VNXe 3200 Download

This VNXe 3200 simulator provides you with easy access to the web based Unisphere management interface.  As this is actually an Adobe Flash based simulator there is a basic installation process with no configuration necessary – apart from any configurations you want to create or change once in the simulation interface.

The best-use case for the VNXe 3200 simulator is for VNXe 3200 Unisphere management interface familiarization/education.   As this is a Adobe Flash base simulator you are unable to create and present out storage to other machines/VMs.  Don’t let this put you off though as this simulator still behaves like a fully working VNXe, so there is a whole bunch of fun to be had in playing and configuring up your own VNXe 3200.

Default EMC Unisphere Logon Credentials:

Username: admin
Password: Password123#

EMC VNXe Simulator Download

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So there we have it folks, four different EMC storage products to download, install and play with for free in your own lab environment.  As I mentioned at the start of this post, I will be writing some posts on each that will provide step by step information on how to install and configure each of the storage simulators.

Download each, have fun and be sure to leave a comment telling us how you get on!  And finally don’t forget to visit the EMC Community Network to share and gain help and information from others who are also running these EMC simulators in their lab. Smile

The post EMC Storage Simulators for your lab – Free! appeared first on TechHead and was written by Simon Seagrave.

Demanding More from Data Protection

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Business expectations for data protection have evolved more rapidly than IT can respond. Initially, CIOs sought to lower operational and capital cost and risk by covering the protection continuum (from availability to archive). Now, CIOs need protection to help accelerate … Continue reading

The post Demanding More from Data Protection appeared first on Reflections.

Next gen vSphere beta, and the scoop on EMC and VVOL support

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Happy July 4th to my American brothers and sisters! Had a great Canada Day (July 1st) earlier this week… Saw some traffic and inbound customer requests around VVOLs earlier this week – and I wanted to open up info a...
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