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If you had all the time (and money) in the world, you could plan, create and execute your own unlimited marketing campaigns. But you work in the real world where things are never that easy. That’s why our new demand programs are good news for you: easy to execute, tied directly to hot products in rapidly growing sectors, and built on proven tactics.
There are two new programs – both part of our overall IT Transformation Campaign:
- CLOUD TRANSFORMS IT: This campaign focuses on two absolutely crucial and growing areas: virtualization and cloud solutions. It’s specifically designed to drive your sales of VSPEX, VNX unified storage, and backup and recovery.
- TRANSFORM IT FOR LESS: With huge opportunity in the SMB segment, this campaign helps you increase your sales of EMC’s entry-level systems: VNXe 3150 and DataDomain 160.
Aligned with our “simple, predictable and profitable” approach, these are “plug and play” campaigns (like some of our products): full packages that include direct marketing, seminar kits, and program execution guides – and they’re all available in your preferred local language. We incorporated Global Financial Services (GFS) offers into these packages, making it easier to help your customers access affordable financing solutions. In short, you will drive demand much more easily: no more makeshift program assets, no more time-consuming email sends as it’s all automated.
Of course, even though they’re simple to use, you can benefit by spending some time learning about the details. There are several ways you can do this: - Download the new IT Transformation Campaign Catalog for a complete overview of all Channel Campaigns. This tool helps you determine which program to lead with and includes instructions on how to get started on the Velocity Partner Marketing Guide and/or the Velocity Campaign Center. - For a quick introduction, our new IT Transformation Campaign video provides a 90 second overview on how to customize and execute the demand generation materials available on the Velocity Campaign Center. - If you were unable to join the special webcast on March 6 (in which we walked you through the campaign components and demonstrated how easy it is to execute your own program through the Velocity Campaign Center), stay tuned for a recording of this available available in the next couple of weeks.
All program assets are on Easy Street, including links to the Velocity Partner Marketing Guide, and the Velocity Campaign Center. Please leave me a comment below with your feedback on our campaigns, or anything you learned in executing the program. Good selling!
Fred |
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