Is It Time to Measure IT Differently?

Pinpointing the business value of IT isn’t a new endeavor, obviously. But, as Steven Norton writes in the Wall Street Journal, proving the value of IT today means more than reporting on the performance of IT investments. By analyzing business outcomes, IT can identify areas where technology has potential to improve revenues, and build tools to address them.

Intel’s IT group, for example, used information about what made a successful sale to build model that told salespeople which resellers to contact in which order. The project made salespeople more productive and generated $76.2 million last year.

How have you changed the way you measure IT’s contribution?

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Elana Varon

Independent Contributor

Elana Varon is an award-winning editor with more than 20 years of experience writing about IT and facilitiating conversations among CIOs. Her coverage of technology, IT-enabled business innovation and the CIO role have been recognized by American Business Media, the American Society of Business Publication Editors and Media Business. As executive editor of CIO magazine from 2006-2011, Elana led a team of writers, editors and designers to produce the industry-leading publication for business and technology executives. You can also find her on Twitter, LinkedIn and at her personal blog, Cochituate Media.

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