Your Journey to the Cloud and Beyond

What is your favorite app? I bet there are a bunch of them that come to mind. Back 20 years ago, what is now a common question at dinner parties would have been met with blank stares.

That is exactly why the technology industry is thrilling. Changes are happening every day that shape the way we live, work and play. However, all of this change means that we have to rethink the same old ways of doing business.

My colleague, Michelle De Hertogh (@MikyDe), can tell you more about how changes in the technology industry are reshaping the partner landscape here, but I’m here today to tell you how EMC’s Business Partner Program enables you to capitalize on one of those industry-changing drivers: the cloud.

According to IDC, 71% of enterprise companies are using or considering cloud. The cloud is showing no signs of slowing down.

Here’s how EMC has invested in a partner program that supports you on your journey to the cloud:

• EMC Cloud Service Providers offer EMC Powered hybrid, private, and public cloud solutions with stronger service-level agreements (SLAs), better customer service, and proven expertise.
• EMC’s Cloud Partner Connect Program connects Solution Provider Partners (reselling partners) to authorized EMC Cloud Service Providers (CSPs) to offer customers cloud services, including VMWare’s vCloud Air – with minimal upfront investment. Think of it like Match.com for the cloud. Log into the EMC Business Partner section of the Partner Portal to learn more.
• The swim lanes are open in our partner program. As business goals shift and partners’ business focuses evolve, we make it simple for all partner types to become Cloud Service Providers to host superior cloud solutions on their own and/or through  partnering with other EMC Business Partners to meet customers’’ cloud computing needs!

Just like you embraced your favorite app to make life easier and better, organizations are embracing the cloud to make storage expansion easier and better. EMC’s partner program is rooted in helping partners transition to the next generation of IT, which includes cloud, big data and mobile. That is why I’m proud to share that EMC was recently named to CRN’s first ever 2014 Cloud Partner Program Guide for our commitment to providing significant resources to our cloud partner program.

Tell me – how is our partner program helping you drive cloud offerings to your customers? How is the BPP helping you deliver the next generation of IT? I want to hear from you!