 |
On Wednesday, May 21, between 10:00 a.m. and 11:30 a.m., I will be taking the stage at Cisco Live! as part of a keynote presentation titled “The Internet of Everything Ecosystem—Bringing IT and OT Together with the Internet of Things.” Mala Ananda, Senior Vice President, Cisco Services Platforms Group, will be hosting representatives from Intel, NetApp, and EMC (me!) to provide our perspectives on the Internet of Everything. I am going to address the topic of “Redefining Your Business Model: Integrate with IoT” that will give me a chance to talk about how organizations can take advantage of the “exhaust”—or data byproducts—from the IoT. The Internet of Everything (IoE) is generating new opportunities for organizations to: develop new services, enhance operational productivity and efficiency, improve realtime decision making, solve critical problems, develop new and innovative user experiences, and uncover new monetization opportunities. The world of data is changing all around us, as formerly “dumb” things become data generators, yielding new insight into your customers, products, and operations (see Figure 1).  Figure 1: The data world is evolving Organizations need to review their business strategies in light of all of these newly available customer, product, and operational insights. The Internet of Everything is allowing leading companies to cross industry boundaries—to new products and services for their current customers as those customers move between industries. Industry boundaries will no longer provide safe haven for the laggards, and companies who don’t develop a business strategy that integrates and exploits the insights buried in this plethora of new sensor, device, and grid data will find themselves in trouble (see Figure 2).  Figure 2: Industry boundaries under attack While it’s a great time to be in the data business, it’s as critically important to have the right approach to all of this new data. Remember, organizations don’t need a Big Data strategy, as we like to say, organizations need a business strategy that incorporates Big Data, and that’s even more true with the Internet of Everything. |
